How do the Leading Dating Apps Make Money?

To show the dating app monetization theory in action, review how the worlds leading players manage to collect impressive revenue from year to year. Adopting these practices with up-to-date improvements will help you turn your dating product into a powerful profit generator.

How Does Tinder Make Money?

Tinder has generated $65 million in revenue on in-app purchases as of ong all dating apps globally. How do dating sites make money like that?

For the time being, Tinder has a stable audience of 6.7 million paid subscribers and 66 million users in total. Two primary revenue sources help monetize both free and blackplanet desktop paid subscribers. The top way that Tinder makes money is Tinder Plus, Tinder Gold, and Tinder Platinum subscriptions that are offered at different rates around the world. In the USA, it costs $9.99, $, and $ per month, respectively.

The average revenue per paid user is $. Tinder users appraise premium capabilities and are ready to upgrade for more expensive plans. However, the statistics for the total Tinder revenue is significantly more impressive:

To make money from free users, the company uses in-app advertisements. There are different ad forms and placements: some ads appear on the match list when swiping left or right. There are also direct ad messages in users inboxes.

How Does Bumble Make Money?

  • Bumble Date: more or less Tinder-like dating service
  • Bumble BFF: a service for meeting new friends
  • Bumble Buzz: a service for professional networking

As for dating, Bumble gives exclusive female empowerment: in heterosexual matches, only a woman can initiate a conversation with her partner. This approach has gained tremendous popularity. See how the apps revenue has grown over the past years:

  • Freemium model
  • Paid subscription (Bumble Boost).
  • In-app purchases for advanced features

It is a free dating app to download and use its primary features, like matchmaking and messaging. You can switch between Date, BFF, and Buzz modes and even have different accounts for each. Bumble Coins is also an in-app currency for purchasing additional features like ‘Spotlight or “SuperSwiping.” Its premium plan, Bumble Boost, costs $, $, and $ for 1, 3, and 6 months, respectively.

Bumbles average revenue per paying user is $, while the total revenue for in-app purchases was $190,756 million in 2020, according to Statista.

How Does Hinge Make Money?

Hinge is one of the main Tinder competitors with a slightly different mission. Positioning itself as a service for serious relationships instead of hookups has a slogan “Designed to be deleted.” Assuming that its potential users are serious about their intentions, Hinge makes money on a freemium model. It is free to download and use. The free subscription has certain limitations that are unlocked with a Preferred Membership subscription. The paid option includes the following:

  • Unlimited likes
  • Ability to see who liked you
  • Additional filtering options for a detailed match selection.

Preferred Membership is available on one month, 3 months, and 6 months plans that cost $9.99, $, and $, respectively. As of 2020, Hinge had 400,000 paying users, 6 million active users per month.

Dating apps are paid for an easy-to-use, safe and fun service. To stand out in a good sense, you should offer a unique, up-to-date user experience. Find out how to create a dating app that can compete in todays market.

Conclusion

A dating application can be monetized in countless ways. These products have revolutionized the dating industry: mobile applications have become the most convenient way to find a partner. In the long term, an application needs to be flexible to adapt to various monetization strategies according to its level of recognition.